Marketing Strategy
Developing growth-focused marketing strategies that align business objectives with measurable outcomes.
Marketing Leader. Growth Strategist.
AI & Digital Transformation Consultant.
Helping organisations grow through smarter marketing, strategic communications, digital innovation, AI adoption and business transformation.
For more than a decade I have helped businesses, charities, membership organisations, media companies and public sector stakeholders solve complex challenges, strengthen engagement and deliver measurable growth.

Industries served
I combine strategic thinking, creativity, technology and practical business insight to deliver meaningful outcomes.
I am a marketing leader with experience spanning marketing strategy, communications, digital transformation, AI innovation, membership growth, stakeholder engagement, media and consulting.
Throughout my career, I have worked across charities, membership organisations, technology businesses, media organisations, e-commerce brands and consulting projects.
My work focuses on helping organisations solve problems, improve performance, strengthen engagement and unlock new growth opportunities.
Today, I am particularly interested in the intersection of marketing, AI, digital transformation and organisational growth.
Contact MeSix focused practices, one operating principle: smart strategy meets disciplined execution.
Developing growth-focused marketing strategies that align business objectives with measurable outcomes.
Creating compelling communications that strengthen brands, engage audiences and build trust.
Helping organisations attract, retain and engage members, customers and stakeholders.
Using AI and automation tools to improve workflows, decision-making, reporting and productivity.
Building strategic relationships that unlock growth opportunities and long-term value.
Supporting organisations through technology adoption, innovation and business change.
AI is not replacing expertise. It is enhancing it.
I use AI every day to improve research, accelerate planning, generate insights, streamline workflows, support content creation, build digital products and solve business challenges.
My approach focuses on practical implementation rather than technology for technology's sake.
Tools I work with
Where AI can transform
Developed membership growth strategies, strengthened stakeholder engagement, secured new member organisations and built strategic partnerships.
Led marketing and communications activity, managed stakeholder engagement and supported strategic organisational initiatives.
Managed performance marketing campaigns, reporting frameworks, paid media activity and campaign optimisation.
Delivered digital marketing campaigns, audience targeting strategies and growth initiatives.
Managed digital marketing activity, customer engagement and e-commerce growth initiatives.
Led sponsorship negotiations, commercial partnerships, sports marketing campaigns and audience growth initiatives.
Increased membership growth by 20% within three months through the development and implementation of a new sales and marketing strategy.
Secured new member organisations through targeted engagement, strategic presentations and relationship management.
Led successful marketing and communications initiatives supporting organisational growth and stakeholder engagement.
Negotiated and managed sponsorship partnerships with major brands, generating commercial value and audience growth.
Built and led marketing teams across multiple industries including charity, media, technology, membership organisations and e-commerce.
Developed digital transformation and innovation concepts supporting government and business modernisation initiatives.
Five principles that shape how I work with leaders and teams.
Marketing should drive business outcomes, not just activity.
AI is most valuable when it solves real business problems.
Growth comes from understanding people, not chasing trends.
Digital transformation succeeds when people embrace it.
Strong partnerships create long-term value.
I work with organisations seeking practical, senior support across marketing, growth, communications and transformation.
Contact MeWhether you're looking for a marketing leader, consultant, speaker, collaborator or advisor on AI and digital transformation, I'd be happy to connect.